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ICT in Tourism and Hospital Industry-
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Tuesday, November 26, 2019
Satanic Verses essays
Satanic Verses essays The introductory passage from Salman Rushdies novel The Satanic Verses introduces the two main characters, Gibreel Farishta and Saladin Chamcha, two Indian men who have been living outside their homeland for some time. They are flying over England when the plane explodes, and both are thrown out and miraculously survive the fall to the ground. The two men are in some ways alternate halves of one personality, and much of the time one represents good and the other evil, as if it were the good and evil existing within each of us. During the course of the novel, these two men both change and, at times, change places. Saladin becomes a satanic figure in the course of the novel, but he is also subjected to a variety of evils when he travels to London he is met with police brutality, racial prejudice, and similar elements showing deep-rooted social problems and the prevalence of evil in the world. Saladin had tried to separate himself from his Indian heritage, but now he is forced to confront that heritage in his particular place in the exploration Rushdie is making of the different ways Indians have tried to assimilate into British society and often been rebuffed. Gibreel is a movie star in India, appearing in what are called "theologicals," or Indian religious films. He has a variety of religious experiences in his dreams as he recalls various Indian religious figures and the historical events surrounding their lives and works. These dreams are vivid and draw him into the religious world more thoroughly than had his films, but the dreams are in fact similar to throe films, built on an accretion of details and creating a mythology that is very real. Gibreel transforms into an angelic figure while Saladin metamorphoses into a satanic figure, though their differences are not always as clear-cut as this. For Rushdie, there are no absolutes, so calling one of these men good and the other evil does not suffice. Both have ...
Friday, November 22, 2019
Biography of Chief Massasoit, Native American Hero
Biography of Chief Massasoit, Native American Hero Chief Massasoit (1580ââ¬â1661), as he was known to the Mayflower Pilgrims, was the leader of the Wampanoag tribe. Also known as The Grand Sachem as well as Ousemequin (sometimes spelled Woosamequen), Massasoit played a major role in the success of the Pilgrims. Conventional narratives of Massasoit paint the picture of a friendly Native American who came to the aid of the starving Pilgrims- even joining them in what is considered the first Thanksgiving feast- for the purpose of maintaining peaceful relationships and harmonious co-existence. Fast Facts: Known For: Leader of the Wampanoag tribe, who helped the Mayflower PilgrimsAlso Known As: The Grand Sachem, Ousemequin (sometimes spelled Woosamequen)Born: 1580 or 1581 inà Montaup, Bristol, Rhode IslandDied: 1661Children: Metacomet,à WamsuttaNotable Quote: What is this you call property? It cannot be the earth, for the land is our mother, nourishing all her children, beasts, birds, fish and all men. The woods, the streams, everything on it belongs to everybody and is for the use of all. How can one man say it belongs only to him? Early Life Not much is known about Massasoits life before his encounters with the European immigrants other than he was born in Montaup (now Bristol, Rhode Island) around 1580 or 1581. Montaup was a village of the Pokanoket people, who later became known as the Wampanoag. By the time of the Mayflower Pilgrims interactions with him, Massasoit had been a great leader whose authority extended throughout the southern New England region, including the territories of the Nipmuck, Quaboag, and Nashaway Algonquin tribes. Colonists Arrival When the Pilgrims landed in Plymouth in 1620, the Wampanoag had suffered devastating population losses due to a plague brought by Europeans in 1616; estimates are that upwards of 45,000, or two-thirds of the entire Wampanoag nation, had perished. Many other tribes had also suffered extensive losses throughout the 15th century due to European diseases. The arrival of the English with their encroachments on Indian territories combined with the depopulation and the Indian slave trade, which had been underway for a century, led to increasing instability in tribal relationships. The Wampanoag were under threat from the powerful Narragansett. By 1621, the Mayflower Pilgrims had lost half of their original population of 102 people as well; it was in this vulnerable state that Massasoit as the Wampanoag leader sought alliances with the equally-as-vulnerable pilgrims. The Pilgrims were impressed with Massasoit. According to MayflowerHIstory.com, Plymouth colonist Edward Winslow described the chief as follows: In his person he is a very lusty man, in his best years, an able body, grave of countenance, and spare of speech. In his attire little or nothing differing from the rest of his followers, only in a great chain of white bone beads about his neck, and at it behind his neck hangs a little bag of tobacco, which he drank and gave us to drink; his face was painted with a sad red like murry, and oiled both head and face, that he looked greasily. Peace, War, and Protection When Massasoit entered into a treaty of mutual peace and protection with the pilgrims in 1621, there was more at stake than a simple desire to make friends with the newcomers. Other tribes in the region were entering into agreements with the English colonies as well. For example, the Shawomet Purchase (todays Warwick, Rhode Island), in which sachems Pumhom and Sucononoco claimed they had been forced to sell under duress a large tract of land to a rogue Puritan group under the leadership of Samuel Gorton in 1643, led to tribes placing themselves under the protection of the Massachusetts colony in 1644. By 1632, the Wampanoags were engaged in a full-scale war with the Narragansett. Thats when Massasoit changed his name to Wassamagoin, which means Yellow Feather. Between 1649 and 1657, under pressure from the English, he sold several large tracts of land in Plymouth Colony. After abdicating his leadership to his eldest son Wamsutta (aka Alexander), Massasoit is said to have gone to live the rest of his days with the Quaboag who maintained the highest respect for the sachem. Later Years and Death Massasoit is often held up in American history as a hero because of his alliance and assumed love for the English, and some of the documentation hints at an overestimation of his esteem for them. For example, in one story when Massasoit contracted an illness in March 1623, Plymouth colonist Winslow is reported to have come to the side of the dying sachem, feeding him comfortable conserves and sassafras tea. Upon his recovery five days later, Winslow wrote that Massasoit said that the English are my friends and love me and that whilst I live I will never forget this kindness they have showed me. However, a critical examination of the relationships and realities casts some doubt over Winslows ability to heal Massasoit, considering the Indians superior knowledge of medicine and likelihood that the sachem was being attended to by the tribes most skilled medicine people. Still, Massasoit lived for many years after this illness, and he remained a friend and ally of the Mayflower Pilgrims until his death in 1661. Legacy Peace between the Wampanoag Nation and the Pilgrims lasted for four decades after the 1621 treaty, and centuries after his death, Massasoit has not been forgotten. For more than 300 years, Massasoit, and many artifacts related to his time as chief were buried in Burrââ¬â¢s Hill Park, which overlooks Narragansett Bay in the present-day town of Warren, Rhode Island. A confederation of Wampanoags, who still live in the area, worked for two decades to secure funding and dig up Massasoits remains and the remains and artifacts of many other Wampanoag tribe members who were buried in Burrs Hill. On May 13, 2017, the confederation re-interred the remains and items in the park in a concrete vault marked with a simple boulder during a solemn ceremony. They hope the burial site will eventually be added to the National Register of Historic Places. Ramona Peters, the repatriation coordinator of the Wampanoag Confederation who led the project, explained shortly before the re-interment: I would hope Americans would be interested too. Massasoit made it possible for the colonization of this continent. Sources Daley, Jason. ââ¬Å"Massasoit, Chief Who Signed Treaty With the Pilgrims, To Be Reburied.â⬠à Smithsonian.com, Smithsonian Institution, 21 Apr. 2017.Hayes, Ted. ââ¬Å"Burrs Hill Re-Burial to Be Solemn, Private Affair.â⬠à RhodyBeat, 12 May 2017.ââ¬Å"Massasoit.â⬠à MayflowerHistory.com.ââ¬Å"Massasoit Quotes. AZ Quotes.
Thursday, November 21, 2019
Explain The ethical Issues when the board of directors must approve Essay
Explain The ethical Issues when the board of directors must approve plans for moving a company production facilities from a stateside location to an overseas location - Essay Example The utilitarian theory manifests its truest self here by discussing the happiness or the lack thereof, with concerns to the people who will lose out on their jobs and finances once the company decides to move its production facilities from a stateside location to an overseas one. The utilitarian theory will judge the exact amount of ethical considerations in line with the undertakings of the organization once it decides to change locations (Cornman, 1992). The utilitarian theory thus emphasizes a great deal on the workersââ¬â¢ understanding of the situation at hand and how they will cope up with the future implications of moving production facilities to an overseas location. The companyââ¬â¢s leadership should balance the needs of the workers in line with the organizational goals, mission and vision. No one can take preference over the other and it is the duty of the organizational top management to comprehend how it can mesh the two factors to have a win-win situation at the very end. This will ensure success at all levels, as well as manifest growth and development at all possible levels and towards all workers who seem to miss out on the premise of working for this organization in the
Tuesday, November 19, 2019
Marriage and Family Essay Example | Topics and Well Written Essays - 500 words
Marriage and Family - Essay Example The essay "Marriage and Family" discusses the true family concept, a nuclear family system where family members are genetically related to one another. Many religions define the responsibilities in a context of this system, wherein the mother is a female, the father is a male and children are their biological children. The changing nature of the American family is very detrimental for the children. Children growing up in gay families develop psychological problems with respect to sexuality. Others that grow up in blended family systems are exposed to the risk of physical abuse by the non-biological parent. The change in the American family system definitely indicates that the family is drifting apart. In fact, a considerable proportion of the criminals belongs to such family systems where they have experienced sexual abuse. Such experiences serve as disincentives for young Americans who tend to marry. People I consider my family is biologically and genetically related to me. I did no t have to exclude any legal family members because I donââ¬â¢t have any. There has been a change as well as a decline in the American family system since the later half of the twentieth century. More and more Americans of all races in general and the African Americans have not been married for a single time in their life. The traditional nuclear family system has been replaced with single-parent family, blended family, and gay family. The family is more drifting apart than changing, with more and more Americans of all ages remaining single.
Sunday, November 17, 2019
Letter to Lady Macbeth from her husband Essay Example for Free
Letter to Lady Macbeth from her husband Essay It has been a long time since I have seen you and I am missing you terribly. I hope that you are well. I am coping fine but I have been through quite a lot of trouble in a short space of time. Please let me inform you of my perturbed state and the strange, strange things I have encountered. Banquo and I fought a savage battle against the barbarian Norwegian army and the rebel Scottish lords. I was given the opportunity to come face to face with a rebel; MacDonald. As expected, I did not shake his hand nor did I bid farewell to him. Instead, I unseamed MacDonald from the nave to the chops and I fixed his head upon our battlements to declare our righteous victory. Obviously, I did not feel an ounce of fear or nervousness because I knew I was doing the right thing. The fire of my courage and braveness shone through and it was I who succeeded in battle. Whilst Banquo and I were on a heath near Forres, we came across three, peculiar weird sisters. At first, Banquo and I became rather confused as they slightly resembled women although they possessed beards and looked almost like trolls. He assumed they were not inhabitants of the Earth. Much to our amazement, they somehow had known our names. They then went on to make predictions that Banquos sons would become kings and that I will become Thane of Cawdor and later I would become king. The moment that I heard this I became fascinated and I demanded for more information. I, honestly, could not believe my ears. Did my ears deceive me; Did I really hear that one day I, Macbeth, would become King; How was this possible? I wanted, no needed, to know but much to my dismay the three sisters had vanished. Despite the fact that I am not in line for the throne, this was all I could think about. After the sisters had disappeared, we were greeted by two of the Kings men, Angus and Ross. They told me that the king had heard of my success in battle. They then announced that I was now Thane of Cawdor. I was extremely shocked and then asked how this could possibly be true as the Thane of Cawdor was still alive. They told me that he will be losing his life because he betrayed the king. I could neither understand nor comprehend this. Maybe, just maybe, the sisters were speaking the truth. But how can I become king? King Duncan is currently on the throne and he is well and healthy. The only possible way I can become king is if I The terrifying thought of what I have to do is eating away at my soul. Maybe I may have to murder King Duncan in order for you and I to be crowned the King and Queen of Scotland. God knows, how I am going to achive my goal. Please support me and help me make this possible.
Thursday, November 14, 2019
Exploring Motion And Force :: essays research papers
Exploring Motion and Forces Calculating Speed: Section 1 qà à à à à The SI unit for distance is meters. qà à à à à The SI unit for speed is meters per second. qà à à à à What is the SI unit for time is seconds. Calculating Speed: Section 2 qà à à à à When solving for speed, you are looking for meters per second (velocity). qà à à à à Your speed is 5 meters per second. 100/20 = 5 qà à à à à You skate faster. Calculating Speed: Section 3 qà à à à à When solving for speed, you are looking for meters per second (velocity). qà à à à à Her average speed was 9.37 meters per second. 200/21.34 = 9.37 Calculating Speed: Section 4 qà à à à à When solving for time, you are looking to end up with distance over velocity. qà à à à à If a lightning bolt strikes the ground 1 km away from you, it will take .30 seconds for the sound to reach you. 100/330 = .30 Calculating Speed: Section 5 qà à à à à If the 60th floor is 219 m above the first floor, it would take the elevator 21.9 seconds to go from the 1st floor to the 60th floor. 219/10 = 21.9 Calculating Speed: Section 6 qà à à à à It would take 5 hours to finish the race if the river was 130 km and you were traveling downstream. 10 km/hr is added to your speed of 16 km/hr because you are moving downstream. 130/26 = 5 qà à à à à If you were traveling upstream, it would take 21.6 hours. 10 km/hr is subtracted from your speed of 16 km/hr because you are moving upstream. 130/6 = 21.6 Velocity and Speed: Section 1 qà à à à à They have the same velocities. qà à à à à They have the same speeds. qà à à à à There is no difference between speed and velocity. Calculating Acceleration: Section 1 qà à à à à The carââ¬â¢s average acceleration is 3 m/s2. qà à à à à The average acceleration is positive because the car is gaining speed. Calculating Acceleration: Section 2 qà à à à à The roller coasterââ¬â¢s acceleration is 7.3 m/s2. Calculating Acceleration: Section 3 qà à à à à The swimmerââ¬â¢s acceleration is .01 m/s2 during this interval. Calculating Acceleration: Section 4 qà à à à à The acceleration of the roller coaster is ââ¬â5 m/s2. qà à à à à The average acceleration is negative because the roller coaster loses speed. Putting the Knowledge to Work: Hypothesis Question qà à à à à You can measure a runnerââ¬â¢s speed by calculating distance traveled over time. qà à à à à Running twice as far would take twice as much time if the runner is moving at a constant speed. Putting the Knowledge to Work: Data and Observations Putting the Knowledge to Work: Analysis Distance (meters)à à à à à 0-5 à à à à à 5-10à à à à à 10-15à à à à à 15-20à à à à à 20-25à à à à à 25-30à à à à à 30-35à à à à à 35-40à à à à à 40-45à à à à à 45-50 Robbieââ¬â¢s Time (short)à à à à à .95à à à à à 1.11à à à à à .60à à à à à .67à à à à à .32à à à à à à à à à à à à à à à à à à à à à à à à à Velocityà à à à à 5.26 m/sà à à à à 4.50 m/sà à à à à 8.33 m/sà à à à à 7.26 m/sà à à à à 15.63 m/sà à à à à à à à à à à à à à à à à à à à à à à à à Accelerationà à à à à 5.54 m/s2à à à à à -.68 m/s2à à à à à 6.38 m/s2à à à à à -1.60 m/s2à à à à à 26.16 m/s2à à à à à à à à à à à à à à à à à à à à à à à à à Duranââ¬â¢s Time (short)à à à à à .42à à à à à 1.58à à à à à .9à à à à à .63à à à à à .53à à à à à à à à à à à à à à à à à à à à à à à à à Velocityà à à à à 11.9 m/sà à à à à 3.16 m/sà à à à à 5.56 m/sà à à à à 7.94 m/sà à à à à 9.43 m/sà à à à à à à à à à à à à à à à à à à à à à à à à Accelerationà à à à à 28.33 m/s2à à à à à -5.53 m/s2à à à à à 2.67 m/s2à à à à à 3.45 m/s2à à à à à 2.8 m/s2à à à à à à à à à à à à à à à à à à à à à à à à à Robbieââ¬â¢s Time (long)à à à à à .69à à à à à 1.7à à à à à .24à à à à à .27à à à à à 1.23à à à à à .78à à à à à .53à à à à à .81à à à à à .50à à à à à .39 Velocityà à à à à 7.25 m/sà à à à à 2.94 m/sà à à à à 20.83 m/sà à à à à 16.52 m/sà à à à à 4.07 m/sà à à à à .64 m/sà à à à à 9.43 m/sà à à à à 6.17 m/sà à à à à 10 m/sà à à à à 12.82 m/s Accelerationà à à à à 10.5 m/s2à à à à à -2.54 m/s2à à à à à 74.54 m/s2à à à à à -15.9 m/s2à à à à à -10.1 m/s2à à à à à -4.40 m/s2à à à à à 16.58m/s2à à à à à -4.02 m/s2à à à à à 7.66 m/s2à à à à à 7.23 m/s2 Duranââ¬â¢s Time (long)à à à à à 1.29à à à à à .8à à à à à .32à à à à à .4à à à à à 1.22à à à à à .72à à à à à .41à à à à à .96à à à à à .46à à à à à .8 Velocityà à à à à 3.86 m/sà à à à à 6.
Tuesday, November 12, 2019
Giant Pool of Money
In the story presented on the thematically. Org describes the process and the behavior patterns of parties involved. Mike Francis, Moody, and Standard and Poor represent the lending or investors side. When Mike Francis devised the mortgage backed securities which gave birth to Cods Investors jumped onto these securities based on AAA ratings given to these securities by rating agencies such as Moody, and Standard and Poor. These rating agencies did collect lot of data which were barely few years old. They did not have enough relevant and good quality data and collected data was simply to enough.These rating agencies used their preexisting theory ââ¬â houses don't lose value In America ââ¬â to Interpret the evidences that the performance of these securities were AAA (Heath, et al. 1998). Individuals use their preexisting theories to Interpret the evidence (Heath, et al. 1998) is a bias which played a major role here. The investors from the global pool of money jumped in with al l guns for these securities. As demand grew more and more these mortgages were bought and more and more securities were created to investors. The entire process showed a confirmation bias.People who took risky adjustable loans to buy houses which they really could not afford were essentially following other people. Since most of the people were buying houses by taking these loans, it made sense for other to replicate the act. Calling explains, In his book Influence Since and Practice (5th edition), this behavior as ââ¬Å"the principle of social proofâ⬠. This principle states that we determine what Is correct by finding out what other people this Is correct (Lund et al. , 2007). Before 2000 most of people with low Income and low credit score were not able to afford buying the kind f house they bought during the period after 2000.In the radio program ââ¬Å"Giant Pool of Moneyâ⬠, case of Clarence Nathan is presented. Clarence works 3 jobs, did not made good income and had b ad credit rating. ââ¬Å"l wouldn't lend to myselfâ⬠said Clarence. Even then he took the loan because everyone else was talking these kinds of loans and in fact the loan was made available to him. Even the behavior of investors, banks, and Wall Street followed the same pattern. Early on, investment banks were not interested in risky mortgages but when one bank started buying hose supreme mortgages others Jumped in. It was acceptable to invest in supreme mortgages.
Saturday, November 9, 2019
Ace Hardware Store Entering Bahrain Market Essay
We have endeavoured to emphasize on the suggested strategies which will allow Ace Hardware to consider venturing into the Bahraini market. Therefore with the information provided and composed, we have the opportunity to examine comments of Ace Hardware which allows us to highlight key issues faced. Organisations need to recognize and meet demands of the exterior factors which include threats and opportunities to uphold their competitiveness in the market. Henceforth, the intention of this report is to essentially investigate and assess the outlook of Ace Hardware Corporation in relation to expansion and growth in the Bahraini market. . 0 Introduction Bahrain is one of the unique countries in the Middle East. It alone has a stable economic climate and welcomes foreign investment with a highly business friendly culture thus making it an efficient country to start business. Introducing Ace Hardware to the Bahraini market because of a numerous aspects such as retaining 100% foreign owner ship and low taxation, provides a free, open and transparent environment that fosters growth, legal system protects companiesââ¬â¢ rights, while their free market environment allows businesses to thrive. . 0 Industry Business Description The ACE Hardware Corporation is a well-known wholesaler of hardware and home-related products; the organisation offerings include safety equipment, plumbing products, outdoor living products, pet supplies, door handles, electrical tools, lawn and garden accessories, furniture, home appliances and many more. ACE has been affianced in the wholesale hardware business and has offered dealerships to retailers of hardware and associated items since the company in Illinois commenced incorporating in 1927. Today, ACE is the largest retailer-owned obliging and vibrant leader in the convenience division of the hardware business in terms of wholesale and retail sales and strength of the brand. 3. 0 Company description According to (Irwin, 2012), Ace Hardware ranks highest in satisfying home improvement retail store customers for a sixth consecutive year according to the J. D. Power of Associates Home improvement Retail satisfaction Study of 2012. This measured customer satisfaction with home improvement retail stores, based on the performance of five factors: merchandise, price, sales staff, sales & promotions and store facility. The organisation emphasizes on service and modern retailing techniques and has helped locally owned operated ACE retail stores confront intense competition from Home Depot and Loweââ¬â¢s. In addition, it provides numerous value-added services such as marketing, advertising, merchandising and design services to its retail members. ACEââ¬â¢s 4,600 stores in all 50 states and more than 60 countries generate annual retail sales of approximately $12 billion (ACE Hardware Corporation, 2012). 3. 1 Type of business Retail Sales ACEââ¬â¢s 4,600 stores in all 50 states and more than 60 countries generate annual retail sales of approximately $12 billion (Ace Hardware Corporation, 2012). Dubai, Shanghai, Canada etc. Applying a Teradata warehouse permitted 2,500 Ace Hardware retail stores to transmit daily a point of sale (POS) transaction detail. According to (Murphy, 2007), ââ¬Å"Teradata is the world leader in data warehousing solutions with a proven track record in retail, as we discovered when we sought vendor references. That experience, including customer relationship management, category management and business intelligence, made Teradata the right choice for Ace Hardware. â⬠Basically, Ace relies on active warehouse data from Teradata, which has delivered a single repository for retail and wholesale sales, purchasing, customer information, financial data and inventory to essentially support large varied workloads. Wholesale In addition to its 14 retail support centres in the United States and freight forwarding operations on the West Coast and East Coast, ACE features three international distribution centres in Dubai, Shanghai and Panama. The international distribution centres provide: 1. Easier access to core stock of leading brand products and certified ACE products through their global supply warehouse 2. Online ordering systems 3. In-market fully operational support offices. ââ¬Å"It is very useful to have Ace as a partner for this type of market. It is nice to be able to replenish your inventory on a weekly basis, which makes it easier to control. Our goal is to be a one stop shop for everything in your home, and we can do that with Ace. The people in the community can buy the Ace brand with confidence because itââ¬â¢s proven to be a good quality product. Jorge Ossaà Commercial Manager, Cemaco ââ¬â Guatemala (ACE Hardware Corporation, 2012). ACE has established an accurate and demonstrated operating model for effective and efficient distribution allowing ACE Hardware retailers the wholesale benefit they require to be successful and profitable. Below are the some of the wholesale advantages available for ACE Hardware store owners:- * Lowest cost of goods * Named #1 Distributor according to Home Channel News in 2009, 2010 and 2011. (Home Channel News, August 2011) * #1 in wholesale sales at $3. 5 billion (Hardware Retailing, December 2010 ) * The combined buying power of over 4,100 locations To support the growing number of international ACE retailers and leverage international wholesale opportunities, ACE opened the Ace Global Distribution (ASG) warehouse in Shanghai, China 2006 (ACE Hardware, 2012). 3. 2 Legal Structure Each Ace Hardware store is individually owned and operated by local entrepreneurs ââ¬â hard-working, passionate business owners who are involved with and, many times, exist in the communities where their stores are based (Ace Hardware Corporation, 2012). . 3 History ACE Hardware organisation was founded when Richard Hesse, Frank Burke, Oscar Fisher, E. Gunnard Linquist, William Stauber unified to form a purchasing and advertising enterprise among their Chicago- area hardware stores. Moreover, their combined buying power allowed the store owners to negotiate lower prices on merchandise acquired from wholesalers. Therefore, embracing the ACE name in 1927 and incorporated the succeeding year. Frank Burke served as president of the group and was succeeded by Richard Hesse in 1930. Over the next two years the firm progressed into a hardware organisation, obtaining directly from producers and storing merchandise in its own warehouse in Chicago. This strategy allowed ACE to further reduce costs by removing ââ¬Ëmiddlemenââ¬â¢ wholesalers (Anonymous, 2012). Moreover, during its first half-century of operation, ACE was basically a conformist wholesale group, and its profits were distributed equally among shareholders. The companyââ¬â¢s low-cost purchasing and distribution procedures quickly enticed new employees and franchisees. By the mid ââ¬â 1930ââ¬â¢s, the organisation had 41 members and sales of more than $650,000. Throughout history, ACE has accomplished to solidify their position as one of the strongest and leading competitors in the hardware industry. 3. 3. 1 Mission The mission of the ACE team is to ensure that their customers are satisfied. According to (Anonymous, 2012), ââ¬Å"When something goes other than the way it was planned, we do everything in our power to make it right. You have the ACE promise on thatâ⬠. In relation to corporate social responsibility (CSR), ACE Hardware has partnered with the CMN hospitals to give back to communities. The ACE Foundation has raised over $50 million since 1991 to help sick and needy children through partnerships with Childrenââ¬â¢s Miracle Network (CMN) hospitals. ACE also supports the American Red Cross Natural Disaster Relief Fund through donations of work gloves, shovels, mops, bottled water and more (ACE Hardware Corporation, 2012). Once again, ACE is proud to serve as a sponsor of the Champions program. The retail stores and ACE foundation organise a myriad of fundraising initiatives, many of which our generous customers are welcome to get involved. Furthermore, these fun and unique experiences raise much-needed funds that essentially result in the power to change lives and treat sick children at the Childrenââ¬â¢s Miracle Network Hospitals around the United States. Miracle Jeans Weeks is a program where employees throughout the company wear jeans during the companyââ¬â¢s five designated Miracle Jeans Weeks each year. Furthermore, with a cost of $1 per day and almost 900 people on campus, itââ¬â¢s never in doubt that thousands of dollars are raised yearly from this enterprise. 3. 3. 2 Goals & Objectives One of ACEââ¬â¢s goals is customer satisfaction as they value their customers. ââ¬Å"We know our customers want to be spoken to in a more personal manner, rather than in a blastâ⬠says Rich Neal who is ACEââ¬â¢s one-to-one manager. ââ¬Å"So we have robust analytics team, and follow-up purchases with thank-you emails and direct mail, broken down into eight categories, including grilling and lawn and gardenâ⬠(Mahoney, 2011). Therefore, for ACE Hardware customer satisfaction isnââ¬â¢t just an idea, itââ¬â¢s basically the entire purpose. According to (Marketing charts staff, 2011), J. D Power and Associates (2011) U. S Home Improvement Retailer Satisfaction Study, Ace Hardware ranks highest in satisfying home improvement retail store consumers, accomplishing a score of 786 on a 1,000-point scale, for the fifth consecutive year.. The study, now in its fifth year, measures customer satisfaction with home improvement retail stores which is built on the overall performance on five aspects: staff and service; store facility (including merchandise and cleanliness); merchandise (product information details); price; sales and promotions. 3. 4 Company Structure Aceââ¬â¢s Board of Directors establishes guidelines for Ace management. There are between nine to 12 director positions. Ray Griffith assumes the role of president and CEO and David Ziegler as the chairman of the board. 4. 0 Ace Product analysis: Ace hardware store offers an extensive range of more than 30,000 quality household products from kitchen mops to garden furniture and camping equipment. Aceââ¬â¢s product range consists of the everyday items such as sponges and shower curtains as well as occasional purchases such as wall paints and lawnmowers. Aceââ¬â¢s Products are categorized into: Outdoor Lifestyle: Ace has a wide range of outdoor lifestyle products to suit distinct tastes and needs -Outdoor furniture -Camping -Barbeque -Pools and spas -Outdoor constructions Gardening: a stimulating selection to meet outdoor gardening needs. -Gardening tools -Seeds -Indoor/outdoor plants -Pots and vases -Watering -Fertilizers and chemicals -Landscaping -Fencing and edging -Water features -Garden decor -Garden lighting -Shades and turf DIY: With the widest product range, competitive prices and informed staff, ACE is the choice for D. I. Y. enthusiasts. All ACE stores offer a wide selection of Tools, components and essentials for DIY as well as the biggest range of world renowned brands in power tools. ACE also provides free advice and solutions on any hardware or D. I. Y problem as well as free repairs on power tools under warranty. -Power tools -Hand tools -Hardware -Fastenings and fixings -Tool Storage -Timber -Electrical -Security Equipment -Safety Automotive: Ace has a wide range of quality automotive products. From accessories, cleaning and car care products, sunshades, 4X4 accessories and emergency kits to enhance the looks and performance of your vehicle. 4Ãâ"4 adventure -Car Cleaning and Maintenance -Car Interior -Emergency and Safety Painting and Decorating: Ace offers more than 16,000 colors of paints; customers also can mix their own colors to come up with their ideal paint pallet. Ace provides all the necessities needed to complete the process of decorating homes. -Paints -Paint Equipment -Adhesive and fillers -Wall c overing -Arts, crafts and hobbies Home ware: ACE home ware has a complete range of lifestyle accessories all under one roof. -Cleaning, Laundry -Storage, Packaging -Living -Bed and Bath -Kitchen -Electrical -Wellness Pet Care: ACE offers a range of pet supplies and related pet products and accessories catering to dogs, cats, birds and fish. Ranges vary from pet food, toys and other essential pet care accessories. Services: Rental service: The Ace Rental Place offers a wide variety of equipment for rent on a daily, weekly or even monthly basis, great for items required for few usages or simply to try them out before deciding on the purchase. All rental items are well maintained with expert customer service. Customers can rent the following items:- â⬠¢4 Burner Gas Barbeque â⬠¢Upholstery/Carpet Cleaner â⬠¢Generator â⬠¢High Pressure Cleaner â⬠¢Port-a-cool Ladder 16ft Multi-master In store services: -Assembly ââ¬â Installation/key cutting -Automotive chip key cutting- Pipe Cutting and Threading -Blade sharpening ââ¬â Screen Repair -Computerized paint ââ¬â color matching- Small Engine Repair -Delivery- Special Order Services -Glass and acrylic sheet cutting -Glass repair -In store lock servicing 4. 1 Customer profile/demand analysis: Aces vast range of products and services encourages a diverse range of customers with different needs and wants. Hardware stores in general often prioritize their target market as home owners as the products they offer are mostly for household use. Ace is more than just a hardware store that just sells tools for men, itââ¬â¢s a superstore that attracts both men and women who are making decisions in the appearance and upholding of their homes. Loyal customers As part of a customer retention strategy the Ace marketers have focused their attention on customer insights, by creating a card-based loyalty club ââ¬â the Helpful Hardware Club (HHC) customers at the store can sign up to the program making them eligible purchase discounts and special offers. Ace targeted the Lifestyle segment to boost their retention program causing evenues to rise 5. 4 percent as lapsed customers were enticed by discounts to return to their local Ace stores. (Nielsen 2009) Aces product portfolio also consists of outdoor leisure activities targeting consumers that are not necessarily home owners or prime decision maker with the household. Products for occasions such as camping or barbequing target a segment of active leisure consumers. This segment broadens ACEs target market outside home owners. The demand is not only in home improvement products but also in the items needed to care for them. This demand has forced manufacturers to introduce a large range of new cleaning products which targets upscale shoppers who desire convenience and a more natural, non-toxic product. Current market Bahrain is regionally known for its cosmopolitan lifestyle suggesting sophisticated consumers, with their relatively high purchasing power these consumers have a high willingness to spend especially on premium products and brands. 4. 2 Competitive situation: (Ellen 2010) Ace Hardware Corp the largest retailer-owned cooperative in the hardware industry by sales and the second largest dealer-owned cooperative in the United States. Aceââ¬â¢s innovation is what led them to establish the strong position they hold today. With over 4,000 stores in 60 different countries ACE hardware were ranked 8th in franchise directs top 100 global franchiseââ¬â¢s (Francise Direct 2012). Ace hardware store faces intense competition within the United States. The US home center, hardware store and home improvement retail industry includes about 23,000 hardware stores and home centers with combined annual revenue of about $150 billion. The home center segment of the industry is highly concentrated: the top four companies account for more than 90 percent of segment revenue (Hoovers 2012) The success of individual companies depends highly on competing low-cost purchasing, effective merchandising, and competitive pricing. The top three competitors of ACE are:- â⬠¢Loweââ¬â¢s Companies Inc. â⬠¢The Home Depot Inc. â⬠¢Do it Best Corp Despite the intense competition in their domestic market, ACE has an opportunity in Bahrain as the Hardware store industry is not as well developed leaving space for entry in to the market. However, there will of course still be some Potential Competitors in Bahrain that Ace will have to face:- Aceââ¬â¢s direct competitor in Bahrain will be Manazel Hardware store; Manazel first opened its doors in October 1995 at Salmabad, Bahrain. It is a family owned business based in Bahrain. Carrying more than 50,000 products ranging in over 20 categories, some of which include: Furniture, Home ware, Hardware, Bathroom ;amp; Plumbing accessories, paint and Sundries, Outdoor Living, Garden Furniture and Accessories. Their Materials are sourced from all around the world to provide everything for your home and garden. Manazel 2012) Ace could initially face challenges competing with Manazel due to it being a locally based company, depending on the loyalty of their consumers it could be difficult in convincing them to switch to ACE. Ace has the advantage of being a well-established global brand and with the high rate of expatriates in Bahrain they may naturally prefer to switch to a m ore recognized brand. Ace will also face competition amongst the small local hardware and tool stores. These stores are popular amongst price sensitive customers. 5. 0 Environmental factors 5. 1 Host Country Business Climate: Bahrain offers very distinctive traits in the Middle East. It enjoys a stable economy climate and competitive costs. It has an amazingly business friendly climate which is an attraction for ACE and other companies to do business in this country, it has an excellent regulatory framework, and supportive government policy (Najjar 2011) The Host country for ACE Hardware is Bahrain, Bahrain is an Arab country with a total land Area of 712 square kilometres, a population of about 1,234,571 (end of 2012), out of which 666,172 are locals, according to the central bank of Bahrain. The main towns in Bahrain are Manama and Musharraq, the climate is mainly very hot and humid, language is mainly Arabic, but English is widely spoken. The metric systems used include 1dhara=48. 26 cm, 1 rafa=254 kg, the currency is the Bahraini Dinar (BD) = 2. 65 USD, the Time is 3 hours ahead GMT (Bahrain: Basic Data 2012). Bahrain is an Arab country and has the monarchy system, the ruler, king Hamad bin Isa al-Khalifa is expected to be secure for some ime to come; the Al-Khalifa family has control over most of the executive branches of government and legislature remaining weak. There will however always be primary tension over economic and financial inequalities, with the halting pace of political liberalisation of sectarian discrimination. Real GDP growth for Bahrain was expected to slow down to 3. 1% in 2009, as mainly international demand for Bahrain exports is weakening, but was expected to recover to 3. % in 2010 (Bahrain economy, 2009), and is expected to rise up to 4-5% in 2 012 due to increases in crude oil production, manufacturing and government spending according to the Economic Development Board (EDB) (Andy 2012). Bahrainââ¬â¢s business climate in 2007 attracted almost $1 billion worth of investments in new projects in 2007 as reported by Dr Hassan Fakhro minister of Industry and Commerce, He also went ahead to mention that new investments in the new projects were worth 373. 3m Bahraini currency, which is about $987. 6 million and these new projects also created about 13, 536 jobs in the country (Middle East Financial News 2008). Oil production output from Bahrainââ¬â¢s single aground field is in decline however, and the monarchy government is aware of the countryââ¬â¢s vulnerability to changes in oil prices globally, with oil being the major source of government revenue for the country accounting to more than 70% of the economy. The economy of the country also relies heavily on goodwill received from Saudi Arabia, which runs a large offshore oil field whose production it shares with Bahrain. All these limited resources has made Bahraini government to have the strategy of diversification in order to prosper, increase the role of the private sector and provide a welcoming environment for foreign investment. FIGURE 1. 0: BAHRAINI GDP 2001-2012 BAHRAINGDP GROWTH 2001-2012 200120022003200420052006200720082009201020112012 4. 6%5. 2%7. 2%5. 6%7. 9%6. 7%8. 4%6. 3%3. 1%4. 5%1. 8%2% SOURCE: global finance: Bahrain Country Report 5. 2 SWOT ANALYSIS: Strengths; ACE hardware is a strong brand both across the USA and the world stage, with more and more expansion into the global markets into several countries across all the continents of the world. ACE has the resources and ability to pursue growth in multiple directions, with the ACE leadership team making a smart decision of focusing on their paint production, which has made them gain a huge customer base and customer loyalty (Bueno 2012). In 2010 ACE hardware has generated in excess of $3. 45 billion in wholesale and retailers enjoyed the added bonus of collective buying power at this volume by getting a decreased cost in goods, which has built the basic foundation for a more profitable option (ACE 2011). ACE produces many DIY products and many changes have taken place in this market over the last 85 years, ACE ownership however still remains the on top in customer satisfaction according to Business week and was ranked ââ¬Å"highest in customer satisfaction Among home improvement stores four years in a rowâ⬠(JD power and Associates) ACE hardware also enjoys major success in the market share with the help of top of the range advertisement and reduced goods cost, it has slowly established itself to be a major player in the global market for hardware products. ACE also expanding its wings to get a piece of the business boom, and with the advantage of an established brand name, it will be relatively easy to penetrate under developed markets as more businesses would want a merger with them as opposed to its rival companies. ACE is a sophisticate and established brand worldwide, and has adopted the new technologies as they come which has giving the company a competitive advantage as they are more organised and technologically more advanced, which has led to reduction in production costs for the company. The expansion of ACE into the global market has seen it gain market share, more so than their competitors such as Home Depot, Loweââ¬â¢s etc. Weaknesses; ACE hardware has relatively small stores, compared to their rival companies like Loweââ¬â¢s, Home Depot and Menards on selection ACE Hardware in 2008 reported a net income of $10. 8 million for the first quarter of 2008, which was a decrease as compared to 2007 when they reported $14. 1 million which was a $3. 3 million decrease. The company also reported earning s before interests and taxes of $13. million in the first quarter of 2008 as compared to $29. 2 million in the first quarter of 2007 (9) ACE hardware has encountered losses resulting from physical damage to breakdown of its computers in the European market, which has led to replace damaged computer hardware, the reinstatement of lost programs or Data and also had to increase working costs as a result of the problems (10). Opportunities Bahrainââ¬â¢s financial freed om ranking is 77. 7, making its economic system the Tenth freest in this yearââ¬â¢s Catalog (2012). Its overall ranking is 1. 4 points higher than last year, with upgrades in trade freedom; investment freedom, work freedom, and freedom from data file crime error. Bahrain is rated 1st out of 17 nations in the Centre East/North African-American area, and its financial freedom ranking is well above the world average (Bahraini economic development Board, 2012) from the perspective of Ace this reduces business constraints giving them the freedom to commercialize their brand and reduces limitations on investment. Situated near commercial establishments in the Gulf with a causeway relationship with Saudi Arabia and the rest of the GCC, Bahrain is seen as a gateway to the Gulf, an industry of over 100 thousand individuals. Bahrainââ¬â¢s variety and openness keeps presenting opportunities for exporters. It has the most varied economic system in the Gulf Bahrain does not currently have a competitive hardware industry with only a few entrants and one major Hardware store giving ACE the flexibility to enter and the means to operate however they choose. The hardware market ACE is involved in is a highly competitive market, it takes a lot of marketing research by ACE and expensive research and new technological adaptations for the company to stay ahead of competition, couple with the reduced purchasing power of consumers due to economic downturns globally have been detrimental to business for ACE. Threats The law requires that you have a local partner who maintains most majority interest and can therefore manage the company and can close it anytime he wishes. The local partner, be it an organization or an individual, does not need to give rise to the start-up financial commitment or take part financially at all. (Bahrain, 2010). This could mean lack of security for ACE as there is the chance of being closed down with no warning or notice. The changes in labor Laws and regulations constantly by the US and other countries have been detrimental to their expansion, other domestic and international factors also have to be considered by ACE before entering into any market in any country, such as culture, corporate social responsibility obligations are all external factors that ACE has to consider. The process of opening a business in Bahrain is complicated and economically dangerous, significance that local information is essential. You must also seek advice from a good attorney from the beginning. A knowledgeable attorney will provide information to you through the signing up complications and his help will be important in defending your interests. This is applicable whether you are starting a moderate shop or a big enterprise (Bahrain 2010) The current Political unrest in Bahrain creates an unpredictable business environment. If the unrest becomes worse this could have major effects on Aceââ¬â¢s business activities in the region, currency fluctuations and could see reductions in the amount of expatriates present in Bahrain causing Ace to lose a large part of their target market. 5. 3 Government constraints in Bahrain Economic growth The economic growth is for Bahrain is likely to slow down in Bahrain; it went down to 3. 3% in 2010 as regional growth in the country as government finances are getting squeezed. Local consumption of private homes and offices is expected to slow sharply, with no a real positive growth in the employment sector. However government consumption growth in Bahrain is forecasted to also slow down. For ACE however the major demeaning factor of business entry into Bahrain would be the limited fiscal constraints in the country, as well as the subdued outlook for global direct investments flows. And the demand for exports and of goods and services is also forecasted to decline, ACE might have a hard time penetrating into the Bahraini market (Ace Hardware 2008). Economic policy An advantage for ACE going into the Bahraini market is the countries determination to move away from the oil sector. The government is determined to stimulate the private sector growth and foreign investments, and address high unemployment problems (Bahrain News Agency 2012) this would be an advantage to ACE as the government will give them an advantage of being accepted into the country without many business constraints. They can be assured of government support which is a large determinant of business success or failure for any business going into another country. Inflation and the exchange rate Consumer price inflation is expected to moderate in the coming years because of slower domestic demand growth. But with a relatively strong currency against the Euro and the Dollar inflation is expected to slow down an average of 1. 8% in 2009-2010. The Bahraini government is intending to enter into a currency agreement with Saudi Arabia, Kuwait and Qatar, and with the UAE, which has pulled out though, and the government and the central bank of Bahrain is expected to maintain the dinarââ¬â¢s value and peg it at the rate of BD0. 67=$1 that has been in place for 3 decades (Bahrain News Agency, 2012). Setting up a business in Bahrain For ACE hardware it would be good news for them to know that Bahrain is ranked first in the Economic freedom index in the Middle East and North Africa (MENA) region, and is seventh overall globally according to the Fraser institute Report 2012. The report by Fraser classifies these countries by using themes such as governm ent volumes, legal system, and intellectual property rights security, accessibility to sound funds, freedom of international trade and organization credit, manpower and companies. All these factors are important criteria to be considered by ACE before going into business in Bahrain. 5. 4 PEST ANALYSIS Political Legal Environmental Laws Bahrain has set up a strict law on polluters as fines of up to $133,000 are issues under Bahrainââ¬â¢s new environmental protection law, this is the first law of it ââ¬Ës kind related to anti-pollution in the Persian Gulf state. This law covers everything from car emissions, noise and workplace pollution, as well as handling and disposing of hazardous waste materials and chemicals. This is in accordance with what ACE has to achieve to be successful in Bahrain by practicing Corporate Social responsibility (CRS) to maintain the environment in Bahrain or risk serious government and legal issues (Pittsburgh Post, 1996) Stability of the Government Bahrain has entered into an era of instability due to a combination of the Arab spring recently, longstanding local grievances, the competition of regional powers and other external forces. The solution to this problems can be dialogue between the ruling Al-Khalifa Family and all opposition parties. The crisis has however slowed down in recent times with more and more dialogue and compromises being reached between both parties (Bahrainââ¬â¢s Quest for Stability 2012). Economic GEP growth in Bahrain In 2004 the Bahraini GDP has been reported by the ministry of commerce to have grown by 5. 2% from the previous year, this has been largely due to increase in foreign direct investment flow (Middle East 2004) and has been growing ever since with a reported GDP of 2. 1% increase in 2012. Currency The Bahraini currency is the Dinar and at 0. 67 Dinar to a US Dollar it is one of the strongest currencies when it comes to exchange in the World. Consumer price inflation is expected to moderate in the coming years because of slower domestic demand growth. This for ACE can only mean good news as it will be a positive currency to work with and no inflation worries that have to be considered by ACE. Social Population distribution in Bahrain The Bahraini age distribution has been as of the ye ar 2010 the kingdom was 1,234,571, part of which 568,399 were locals and the other 666, 172 were non Bahrainis. This from 2001 the population was 650, 604, this is an increase of 89. %. However, the population of the locals has decreased from 2001 to 2010 reaching 46% from the previous 62% in 2001. The proportion of the population of Bahrainis in the total population during the period from 2001 to 2010 decreased, reaching 46% in 2010; while the corresponding figure in 2001 was 62%. The percentage of non-Bahrainis increased 54% in 2010 while it was 38% in 2001 (Census, 2010). This shows an increased number of expats coming into the country which will mean for ACE that products should not only be made to suit the local citizens but the majority foreigners, which means overall business strategy has to change. Religion and Language: The official language in Bahrain is Arabic; however English is widely spoken mainly in business meetings and other social interactions. The non-Bahraini in the country mainly speak Farsi an Iranian language, or Urdu which is a Pakistani language. The main religion in Bahrain is Islam, which is the 2nd largest religion in the world, Muslims in fast for a month every year in the month of Ramadan. The Bahrainis though make use of both the Islamic and western calendar but mainly use the western calendar for business operations. Business meeting etiquette Appointments are necessary, morning meetings are preferred. However meetings are not advised during the months of August and July because most Bahrainis travel out the country when the heat is at its worst. , they are quite time conscious, so arrive at meetings on time. Personal topics should generally be avoided unless the relationship has developed or there is need to discuss matters confidentially. Bahrainis usually have an open door policy, so meetings do get interruptions. Business meetings also start after a long talk about health, family etc. Business Negotiation Etiquette The building of trust is important since trust is required in order to conduct business. Bahrainis are very time conscious and time driven, the actual meeting is more important than the timeliness or outcome. Bahraini organizations are hierarchal, the highest ranking employee or worker reaches decision. Decisions are top down and lower level employees usually have no say. Decisions take a lot of time; if you try to rush it will be perceived as rude and disrespectful. Technological The economic system in Bahrain relies upon intensely on innovative petrochemical technology, and many Bahrainis have had or are getting specialized training at several universities all over the country. Technology is just coming up in Bahrain with many projects being undertaken in recent times, but perhaps the most important is the Bahrain Green Tech EXPO which is dedicated to the green consumer products. Due to the high demand for environmental protection globally, Bahrain has taken this as the only business to business trade show focused specifically on ECO friendly consumer products. 6. 0 Business Strategies 6. 1 Product /service positioning Positioning is what the customer believes about your productââ¬â¢s value, feature, and benefits, it is a comparison to the other available alternatives offered by the competition (Jackson, 2012). Some basic strategies include:- By attribute or benefit This is the most frequently used strategy in positioning. In this case, Ace hardwareââ¬â¢s products are mostly house used products, and the benefits they can give to the customers are the after service, and the quality. The after service they give is mostly repairing, assembling and delivery. Level of service and quality of a product offering are the main influences of developing a strong brand image. By user Customers often choose brands that identify with their own self-image. Ace should position itself to suit the image of the end user. Therefore ace should focus on the wants and needs of their target audience and how they perceive themselves and the brand. By competitor Competition wouldnââ¬â¢t be much of an issue for Ace since they would be entering a market that is not fully developed in Bahrain with few competitors. But they should remain aware of new entrants which are always a possibility and they need to be aware of the changes that may occur. By price or quality Price and quality are directly related in minds of consumers, People are willing to pay premium prices for premium brands that are have high quality. It is very important for Ace to identify where they want to be placed on the pricing matrix shown in figure 1. Ace product offerings vary in brands therefore prices will also vary depending on brand and quality. 6. 2 Pricing strategy Because of Aceââ¬â¢s diverse product range of brands they would need to use more than one pricing strategy. Using the pricing matrix above ace could use this as a guidance to set appropriate pricing strategies. Premium Pricing: One pricing strategy suitable for Aces different brands is premium pricing. Certain brands offered by Ace are luxurious brands with high quality and high price. It is clear on the matrix for these products Ace should use premium pricing which allocates high prices to those brands Economy Pricing: Ace also offers products at more affordable prices however they may have lower quality then premium brands. These types of products attracts customers that are not willing to spend excess amounts of money and would rather spend less for less quality Competitive Pricing: ACE could also use competitive pricing strategy to set benchmarks on their own prices. This strategy is most effective when there are limited competitors in the market which is the case for ACE and Manazel. Ace has a clear advantage over Manazel as it is a globally established company enabling them to set their prices slightly higher than Manazels. Estimated Selling Price: The estimated selling price for ACE hardware products in Bahrain would have to be set under consideration of several factors, such as the GDP of the country, the purchasing power of the country, the competitor prices and the strength of the Bahraini currency The GDP is the value of all final goods and services produced within a nation over a period of a given year. The Gross domestic products (GDP) of Bahrain is the lowest in the Middle East with a reported $32 billion in 2011, however when it comes to consumer purchasing power of Bahrain, it is ranked fifth in the Middle East with a reported $27,900 in 2011. ACE can base itââ¬â¢s pricing on this and compare to its most similar market which is the UAE which is ranked second on the purchasing power list in the Middle East with $48,800 in 2011 (Index mundi, 2012) The Bahraini currency is a major factor for setting prices, comparing to the UAE market which is the closest to Bahrain both geographically and economically 1 Bahraini Dinar = AED 9. 7 so prices can be higher for the Bahraini market considering the difference in currency strength. Bahrainis live a very cosmopolitan lifestyle and would be prepared to buy from expensive and established brands (Numbeo, 2012), which will mean ACE, shouldnââ¬â¢t face many issues setting medium to high prices in Bahrain. But for the large number of expat s in Bahrain ACE has to adapt itself due to the target market it has set for itself when setting prices. Expats are genuinely not price sensitive when it comes to purchasing from known global brands as they find it easier to trust brands they are familiar with. The most important factor however is comparison of process with its main competitor in Bahrain which is Manazel; this company has built its reputation in Bahrain as one of the best Hardware stores and offers discounts and promotional vouchers to loyal customers (Manazel, 2012) which will mean stiff competition for prices for ACE. However, due to lack of information on actual goods prices for Manazel, ACE can do further research and sets it prices on information found. 6. Distribution and logistics Ace products will be available to customers through two sources: Retail sales: as many of its branches worldwide also provide retail shops, similar shops should also be provided in Bahrain in different major cities, to make the products more accessible to customers in more varieties, and as shopping is part of the Bahrainis past time this will be a major attributor to its overall sales. It will also increase overall brand popularity of ACE in Bahrain. Online store catalogue: ACE provides this service for many of its branches in different countries worldwide, but as internet commerce is not popular in Bahraini ACE should not expect major traffic on these online websites. Ace currently has distribution centers located in various parts of the world to enable more efficiency for their global stores at different pin-points. This way transport costs can be cut as well as time on delivering inventory. The closest distribution center to Bahrain is currently in UAE being operated by the Al Futtaim group. Ace can extend their current agreement with Al Futtaim for them to deliver across to Bahrain and take care of their inventory as well as the UAE. 6. 4 Promotion and Advertising Promotion ACEââ¬â¢s competitor in Bahrain Manazel offers various promotional vouchers and discounts to its customers, should be a model ACE will focus on that will help it gain more popularity with customers. Coupons, discount vouchers, loyalty cards should all be included as promotional tools by ACE and all promotional activity should reflect the goal ACE wants to be perceived as which is ââ¬Ëthe helpful storeâ⬠. Advertising The most important part of marketing for any product is advertising, there are several tools ACE could you to get its name out in Bahrain which include, word of mouth, billboards on (major signs, buses etc. ) radio adverts, Television and much more. Due to culture and market similarities with the UAE ACE could use existing ads in Bahrain to cut costs in advertising research. 6. 5 Estimated sales/sales mix A sales mix is the specific sales of each product offered by a company in comparison to total product sales. Businesses commonly track this information to figure out exactly how much profit they make or can make when marketing a range of items or services. The sales mix of products will often impact an organizationââ¬â¢s bottom line. 6. 6 Production/service strategies Production or operations strategy refers to the pattern of decisions or course of action that the organization takes to produce goods and services. The production strategy shows the direction the production or operations function of an enterprise should take. It has important consequences for the way production resources are selected, deployed and managed (Sarkissian. 2012). 7. Financial Planning ââ¬Å"Financial planning is the process of meeting your life dreams/goals through the proper management of your financeâ⬠(Beniwal, 2010). This allows the usage of several financial tools such as Profit and Loss Statements, Cash Flow Projection and Financial Analysis to basically achieve financial objectives. 7. 1 Profit and Loss Statement Below is the Condensed Consolidated Statements of Income (Unaudited) for the three and nine months ended September 29, 2012 and October 1, 2011. ACE HARDWARE CORPORATION| | | | | | | | CONDENSED CONSOLIDATED STATEMENTS OF INCOME| | | | | | | (Unaudited, in millions)| | | | | | | | | | Three Months Ended| | | Nine Months Ended| | | September 29,| | October 1,| | September 29,| | October 1,| | | | 2012| | | 2011| | | 2012| | | 2011| | | (13 Weeks)| | (13 Weeks)| | (39 Weeks)| | (39 Weeks)| | Revenues| $| 949. 9| $| 912. 0| $| 2,929. 0| $| 2,787. 5| | | | | | | | | | | | Cost of revenues| | 826. 1| | | 797. 6| | | 2,564. 3| | | 2,449. 3| | | | | | | | | | | | | | | Gross profit| | 123. 8| | | 114. 4| | | 364. 7| | | 338. 2| | Distribution operations expenses| | 25. 1| | | 26. 2| | | 74. 4| | | 70. 7| | | | | | | | | | | | | | | Selling, general and administrative expenses| | 35. | | | 36. 2| | | 104. 5| | | 104. 3| | | | | | | | | | | | | | | Retail success and developme nt expenses| | 26. 2| | | 27. 6| | | 91. 5| | | 84. 1| | | | | | | | | | | | | | | Total operating expenses| | 86. 8| | | 90. 0| | | 270. 4| | | 259. 1| | Operating income| | 37. 0| | | 24. 4| | | 94. 3| | | 79. 1| | | | | | | | | | | | | | | Interest expense| | (4. 2)| | | (8. 9)| | | (20. 2)| | | (27. 8)| | | | | | | | | | | | | | | Loss on early extinguishment of debt| | -| | | -| | | (19. 9)| | | -| | | | | | | | | | | | | | | Interest income| | 1. 0| | | 1. 5| | | 2. | | | 3. 8| | | | | | | | | | | | | | | Other income, net| | 1. 7| | | 1. 5| | | 5. 0| | | 6. 1| | | | | | | | | | | | | | | Income tax expense| | (0. 9)| | | (1. 4)| | | (2. 4)| | | (2. 4)| | | | | | | | | | | | | | | Net income| | 34. 6| | | 17. 1| | | 59. 7| | | 58. 8| | Less: net income attributable to non-controlling interests| | 0. 3| | | 0. 1| | | 0. 3| | | 0. 3| | | | | | | | | | | | | | | Net income attributable to Ace Hardware Corporation| $| 34. 3| | $| 17. 0| | $| 59. 4| | $| 58. 5| | Accrued patronage distributions| $| 33. 3| | $| 15. 2| | $| 57. 0| $| 53. | | See accompanying notes to the condensed consolidated financial statements. | | | | | Ray AGriffith, GuziK, William M & Gast, Erik D. , 2012). | | | | | | | | | | | | | ACE HARDWARE CORPORATION| | | | | | CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS| | | | (Unaudited, in millions)| | | | | | | | Nine Months Ended| | September 29,| | | October 1,| | | 2012| | | 2011| | | (39 Weeks)| | | (39 Weeks)| Operating Activities| | | | | | Net income| $| 59. 7| $| 58. 8| Adjustments to reconcile net income to net cash provided by operating activities:| | | | | | Depreciation and amortization| | 30. | | | 29. 0| Amortization of deferred gain on sale leaseback| | (0. 9)| | | (0. 9)| Amortization of deferred financing costs| | 1. 6| | | 2. 2| Gain on disposal of assets, net| | -| | | (2. 0)| Provision for doubtful accounts| | 2. 8| | | 3. 2| Loss on early extinguishment of debt| | 19. 9| | | -| Other, net| | 0. 2| | | -| Changes in operating assets and liabilities:| | | | | | Receivables| | (43. 2)| | | (39. 0)| Inventories| | (28. 9)| | | (68. 9)| Other current assets| | (2. 6)| | | 2. 7| Other long-term assets| | (7. 0)| | | (8. 0)| Accounts payable and accrued expenses| | 32. 6| | | 72. | Other long-term liabilities| | 6. 0| | | 2. 2| Deferred taxes| | 1. 1| | | 5. 0| Net cash provided by operating activities| | 71. 3| | | 56. 6| Investing Activities| | | | | | Purchases of marketable securities| | (9. 0)| | | (46. 1)| Proceeds from sale of marketable securities| | 8. 6| | | 46. 3| Purchases of property and equipment| | (31. 2)| | | (19. 5)| Decrease in notes receivable, net| | 1. 6| | | 1. 4| Other| | 0. 1| | | 0. 1| Net cash used in investing activities| | (29. 9)| | | (17. 8)| Financing Activities| | | | | | Net borrowings under revolving line of credit| | 113. 0| | | 9. | Proceeds from issuance of long-term debt| | 200. 0| | | -| Redemption of senior notes| | (301. 3)| | | -| Principal payments on long -term debt| | (7. 5)| | | (4. 0)| Payments of deferred financing costs| | (5. 2)| | | -| Payments of cash portion of patronage distribution| | (27. 7)| | | (26. 4)| Cash Flow Projection Condensed Consolidated Statements of Cash Flows (Unaudited) for the nine months ended September 29, 2012 and October 1, 2011 Payments of patronage refund certificates| | (17. 3)| | | (17. 3)| Proceeds from sale of noncontrolling interests| | 0. 3| | | 8. 8| Other| | 0. 6| | | 0. | Net cash used in financing activities| | (45. 1)| | | (29. 2)| (Decrease) increase in cash and cash equivalents| | (3. 7)| | | 9. 6| Cash and cash equivalents at beginning of period| | 15. 8| | | 9. 3| Cash and cash equivalents at end of period| $| 12. 1| $| 18. 9| Supplemental disclosure of cash flow information:| | | | | | Interest paid| $| 21. 3| | $| 20. 1| Income taxes paid| $| 0. 9| $| 0. 5| See accompanying notes to the condensed consolidated financial statements. | | | | 6| | | | | | (Ray A Griffith, GuziK, William M & Gast, Erik D. , 2012 8. 0 Management considerations ACE will undertake a big change in bringing ACE hardware to Bahrain, Bahrain overall will be a good prospect as the company has penetrated a similar market in the Middle East (i. e. United Arab Emirates) and with a very stable economy and freedom of business with no government interruptions it will be a relatively easy venture for an established brand such as ACE. However the management at ACE has to consider several factors that will make the venture a more smooth transition, such as trying a joint venture with a local business, culture considerations so as not to put out unethical products. 8. Personnel/sales force factors A sharp forecast of more and employees getting into the professional field in Bahrain, and the stiff rise in population over recent years and also the preferences giving to the locals in hiring, ACE hardware has to take into considerations means and processes of hiring its employees, personnel training and qualification has to be of the highest standard and profe ssional communication skills has to be a criteria in hiring employees 8. 2 Business Advisors: With the help of a business advisor Ace could more effectively implement their strategy to break into the market in Bahrain. An effective business advisor would ensure a smoother transition by assisting ace in dealing with the laws and regulations entering the market and guiding them through government policies. Due to Aces existing established stores already present in the UAE the corporation already has knowledge on the different structures of setting up business in the Middle East. Business advisors in Bahrain would help them in ways more specific to the Bahrain market and can also help them with most effective Methods of Marketing in the country and the most effective locations to set up stores. 9. Recommendations/Conclusion Ace should undertake an aggressive marketing campaign upon entering the market in order to create brand awareness using ââ¬ËComing soonâ⬠promotions to build up the hype of the store. Ace should engage with local business advisors in Bahrain to help guide them with cultural differences and deal with government legislations and regulations. Ace should undertake further Exten sive research to gain a better understanding on aspects of the Bahrain hardware market and to know their potential competitors and their offerings more in order to price, promote and operate more effectively.
Thursday, November 7, 2019
Evolution of Eye Color in Humans
Evolution of Eye Color in Humans The earliest human ancestors are believed to have come from the continent of Africa. As primates adapted and then branched off into many different species on the tree of life, the lineage that eventually became our modern day human beings appeared. Since the equator cuts directly through the continent of Africa, the countries there receive almost direct sunlight all year long. This direct sunlight, with ultraviolet rays, and the warm temperatures it brings pressure for the natural selection of dark skin color. Pigments, like melanin in the skin, protect against these harmful rays of the sun. This kept individuals with darker skin alive longer and they would reproduce and pass down the dark-skinned genes to their offspring. Genetic Basis of Eye Color The main gene that controls eye color is relatively closely linked to the genes that cause skin color. It is believed that the ancient human ancestors all had dark brown or nearly black colored eyes and very dark hair (which is also controlled by linked genes to eye color and skin color). Even though brown eyes are still considered mostly dominant overall eye colors, there are several different eye colors readily seen now in the global population of human beings. So where did all of these eye colors come from? While evidence is still being collected, most scientists agree that the natural selection for the lighter eye colors is linked to the relaxation of selection for the darker skin tones. As human ancestors began to migrate to various places around the world, the pressure for selection of dark skin color was not as intense. Particularly unnecessary to human ancestors that settled in what are now the Western European nations, selection for dark skin and dark eyes was no longer necessary for survival. These much higher latitudes afforded different seasons and no direct sunlight like near the equator on the continent of Africa. Since the selection pressure was no longer as intense, genes were more likely to mutate. Eye color is a bit complex when talking about genetics. The color of human eyes is not dictated by a single gene like many of the other traits. It is instead considered a polygenic trait, meaning there are several different genes on various chromosomes that carry information about what eye color an individual should possess. These genes, when expressed, then blend together to make various shades of different colors. Relaxed selection for dark eye color also allowed more mutations to take hold. This created even more alleles available to combine together in the gene pool to create different eye colors. Individuals who can trace their ancestors to Western European countries generally have a lighter skin color and lighter eye color than those from other parts of the world. Some of these individuals also have shown parts of their DNA that were very similar to those of the long-extinct Neanderthal lineage. Neanderthals were thought to have lighter hair and eye colors than their Homo sapien cousins. The Continuing of Evolution New eye colors could possibly continue to evolve as mutations build up over time. Also, as individuals of various shades of eye colors breed with one another, the blending of those polygenic traits may also result in the emergence of new shades of eye color. Sexual selection may also explain some of the different eye colors that have popped up over time. Mating, in humans, tends to be non-random and as a species, we are able to choose our mates based on desirable characteristics. Some individuals may find one eye color much more appealing over another and choose a mate with that color of eyes. Then, those genes are passed down to their offspring and continue to be available in the gene pool.
Tuesday, November 5, 2019
Student-Teacher Relationships Dont Cross the Line
Student-Teacher Relationships Dont Cross the Line Recent news ââ¬â Harvard banned student-teacher relations. It is not the first university concerned with preventing sexual relations between college faculty and students. Why does it actually matter? Students do not ever think about the disastrous consequences of intimate relationships with teachers. Not only can it mean an ethical investigation (especially if youââ¬â¢re taking Professor Loveââ¬â¢s class), but can lead to expulsion and ruin your chances to find job after graduation. Ivy League on Student-Teacher Rules Although student-teacher relationships have been tolerated at many colleges across the U.S., a handful of Ivy League schools are instituting rules that would make this behaviour grounds for expulsion. In February 2015, Harvard formally banned sexual relationships between students and teachers, following the decision of schools like Yale and the University of Connecticut. Students reaction is controversial. Some college-aged students have argued, theyââ¬â¢re adults. Whatââ¬â¢s the problem with having sex with a professor if itââ¬â¢s consensual? The American Association of University Professors has responded in kind, naming several real issues with this kind of relationship. ââ¬Å"Sexual relations between students and faculty members with whom they also have an academic or evaluative relationship are fraught with the potential for exploitation,â⬠stated the AAUP. ââ¬Å"In their relationships with students, members of the faculty are expected to be aware of their professional responsibilities and to avoid apparent or actual conflict of interest, favoritism, or bias. When a sexual relationship exists, effective steps should be taken to ensure unbiased evaluation or supervision of the student.â⬠What about Social Media? As social media becomes a pervasive necessity for communication, less-that-professional texts, tweets, and posts are a huge concern. In the New York City School District alone, more than seven school employees have been arrested over the past few months for sexual advances via electronic mediums. This has inspired the district chancellor, to make contacting students through public forums like Facebook or Twitter a fire-able offence. While some think this is far too aggressive of a punishment for simply connecting with students outside of class, others see it as a gateway to more pernicious evils. Teachers who have personally friended or followed students reciprocally are able to send private messages that may lead to sexual messages, or ââ¬Å"sexts.â⬠This can place both the teacher and student in a precarious position, as research suggests there is an increased probability of real sexual interaction. Whatââ¬â¢s the Worst That Can Happen? The opinions differ. On one hand, rules such as the one at Yale and Harvard are said to actually limit Constitutional rights. Professor Paul R. Abramson explains, ââ¬Å"The choice of ones romantic partner is no less essential to the formation of the self, no less a matter of the integrity of our private sphere, than well-protected First Amendment rights such as religion and speech.â⬠On the other hand, university as any institution has the right to impose certain rules and policies. Many companies have policies that ban interpersonal relationships between employees, and you will have to deal with it when you apply for a job. What is more, universities are really trying to protect you from awkward and negative outcomes of relations with students. Some potential results from this kind of relationship include: The relationship ends badly and lowers your grades despite high performance. Your instructor cant be objective when teaching and grading you Instructor loses authority and respect of you and your peers who know about your relations Your academic performance is under risk to be investigated and nullified due to the relationship. You get jealous of other students and that influences your performance Your attitude to the subject depends on your attitude to the professor and your current state of relations Sooner or later you feel that you have little in common with your instructor due to generation gap and social factors. Your instructor is afraid to lose their job and their colleagues respect, so they will never make your relations public. You are afraid to get caught and expelled Solution: Dont Cross the L.I.N.E You need to remember that there is an invisible LINE that keeps both of you safe. By following these four simple rules, you can ensure that you keep positive relations with your professor and do nothing provocative: L ââ¬â Leave alone: Donââ¬â¢t leave class with your teachers, allow them to give you rides, or spend unnecessary time with them outside of class. If you have feelings for a teacher, leave their class ââ¬â permanently. I ââ¬â Identify danger: If you feel that your teacher has more than a professional interest, recognize it. N ââ¬â Notify authorities: If there is inappropriate behaviour, confront the teacher with a friend. If it continues, tell your department chair, or Dean. E ââ¬â Email only: Donââ¬â¢t befriend your professor on social media or other online networking sites. Use only the established college email to send correspondence. Remember professors can be your friends, supporters and advisers. They can help you build professional network and give you recommendations for your future position. Keep your relationships within boundaries. Do not let emotions interfere positive teacher-student relations and you will get the most out of your college years. What do you think about professor-student relationships? Share your thoughts with us!
Sunday, November 3, 2019
Buying and Merchandising Essay Example | Topics and Well Written Essays - 1250 words
Buying and Merchandising - Essay Example People especially the young generations are becoming highly brand conscious and the marketers are using this factor of consumer behavior for the marketing planning which includes promotions and mainly the sales plan (VERDICT, 2006, p.4). Pricing and promotions are the two key are of marketing plan mainly for apparels and fashionable accessories of women as well as men. At earlier dayââ¬â¢s top retailers in this market used to focus only on the female accessories and apparels as the trend women fashion industry was always high but now a days the demand for fashionable and braded men accessories like tie, wallet, belt etc are in growing trend. So, retailers are including menââ¬â¢s accessories in the women accessories stores. So, this report is all about the sales plan of menââ¬â¢s accessories in a women only accessories stores and the pricing of the men accessories from basic price range to premium (Evanchitzky, Vogel & Ahlert, 2007, p.15). Aims and Objectives The main aims an d objective of this business report is to develop an effective sales plan for the menââ¬â¢s essential accessories like tie, wallet and belt. ... Pricing objective is to develop a price range of these products considering the increasing personal disposable income of the younger generations and their follow of new trends. So these objectives of this business report will be satisfied if the gap or weakness of the sales strategies of the value retailers or the top brands are find out. Range Plans From the efficient market research it has been found that the accessories market in the United Kingdom has a steady growth and this growing trend of this market was due the earlier female fashion trend. But now the trend of using fashionable essential accessories of menââ¬â¢s can be found in this market and this gap or the weakness of the luxury brands. There is huge market size of the potential buyers who wants to keep their lifestyle with the new trend. But these are younger school and college going boys who only have the personal disposable income for buying these essential but fashionable products. So the price range for these pro ducts needs to be of a diverse like from basic range to standard price range not the premium range of products which the value retailers have already focused fort the professional men with high income level (Mintel. 2012, p.12). These menââ¬â¢s accessories will be added with the women products in high streets female only accessories shop. As there are many younger men comes to these high streets shops with their female friends and they are the potential customers. In the basic categories there needs to be three different sub categories based on the slightly price difference so that the consumers of basic products categories can satisfy with varieties of price along with the color variety. These
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